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Point-of-Purchase and Point-of-Decision Labeling to Favor Healthy Foods and Beverages


Point-of-purchase and point-of-decision labeling are promising strategies, particularly in combination with other strategies, for increasing healthy eating behaviors. Under U.S. Food and Drug Administration guidelines, nutrition labeling is required for processed and packaged foods. Point-of-purchase and point-of-decision labeling for healthy eating is designed to improve food choices through various strategies: making nutrition information readily available for ready-to-eat foods, promoting healthy food options by offering a health message on the product itself, the product shelf, or other signage, or branding food options that meet set (or minimal) nutrition requirements with the logo of a respected organization (e.g., American Heart Association).

Supported by


 Community (including grocery stores and restaurants)

 School (including universities)