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VERB™ Scorecard

Additional Information

Program Contact

Anita Courtney   

Related Resources  

VERB website:  http://www.cdc.gov/YouthCampaign/.  This site contains very useful information and materials to supplement a scorecard implementation, such as marketing materials, evaluation tools, planning guides, reports, etc.  

American Journal of Preventive Medicine, Volume 34, Issue 6, Supplement (June 2008).  The VERB™ Campaign  Not About Health, All About Fun: Marketing Physical Activity to Children. Edited by Faye L. Wong, Marian Huhman, Judy M. Berkowitz, Nick Cavill, Ed Maibach,AmericanCollege of Preventive Medicine, Association for Prevention Teaching and Research. (entire journal supplement dedicated to articles on the VERB campaign)


Nickelson J, Alfonso M, McDermott R, Bumpus E, Bryant C, & Baldwin J.  Characteristics of ‘Tween’ participants and Non-Participants in the VERBTM Summer Scorecard Physical Activity Promotion Program.  Health Educ Res 2011;26(2):225-238.

Bryant CA, Courtney AH, Baldwin J, McDermott RJ, Peterson M, & Koonce D. (2011) VERBTM Summer Scorecard.  In Kotler, Roberto, & Lee. Social Marketing: Improving the Quality of Life. 2nd edition. Thousand Oaks, CA: Sage Publications.

Bryant CA, Courtney AH, McDermott RJ, Alfonso ML, Baldwin JA, Nickelson J, Brown KRM, DeBate RD, Phillips LM, Thompson Z, & Zhu Y. Promoting physical activity among youth through community-based prevention marketing.  J Sch Health 2010;80(5):214-224.

McDermott RJ, Nickelson J, Baldwin JA, Bryant CA, Alfonso M, Phillips LM, DeBate RD. A Community-School District-University Partnership for Assessing Physical Activity of tweens. Prev Chronic Dis 2009;6(1):A15.

DeBate RD, Baldwin JA, Thompson Z, Nickelson J, Alfonso ML, Bryant CA, Phillips LM, & McDermott RJ. VERB Summer Scorecard: Findings from a multi-level community-based physical activity intervention for tweens.  Am J Community Psychol 2009;44(3-4):363-73. 

Bryant CA, McCormack Brown K, McDermott RJ, Debate RD, Alfonso MA, Baldwin JL, Monaghan P, & Phillips LM. (2009). Community-Based Prevention Marketing: A New Planning Framework for Designing and Tailoring Health Promotion Interventions. In DiClemente R, Crosby RA, Kegler MC. (eds). Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health. 2nd edition. San Francisco, CA: Jossey-Bass.

Bretthauer-Mueller R, Berkowitz JM, Thomas M, McCarthy S, Green LA, Melancon H, Courtney A, and Bryant C.  Catalyzing Community Action Within a National Campaign:  VERB  Community and National Partnerships.  Am J Prev Med 2008;34(6S):221-221.

Bryant CA, Courtney AH, Baldwin J, McDermott RJ, Peterson M, & Koonce D. VERB Summer Scorecard. In Kotler P, and Lee N. (2008). Social Marketing: Influencing Behaviors for Good. Thousand Oaks, CA: Sage Publications

Bryant CA, Courtney AH, Baldwin JA, McDermott RJ, Nickelson J. & McCormack Brown KR. (2007). The VERB Summer Scorecard. In Hastings G. “The Potential of Social Marketing: Why Should the Devil Have All the Best Tunes?"  (pp. 272-275). Oxford, UK: Elsevier.