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VERB™ Scorecard

Core Elements

This section outlines the aspects of an intervention that are central to its theory and logic and that are thought to be responsible for the intervention’s effectiveness. Core elements are critical features of the intervention’s intent and design and should be kept intact when the intervention is implemented or adapted.

  1. Community-Driven:  Build a coalition of representatives from community agencies and organizations who plan and implement the program.

  2. Marketing Plan:  It is essential that the program is guidedby the marketing plan.  The marketing plan should address what motivates tweens and provide program activities designed to meet their needs guided by the four P’s of social marketing:  Product, Pricing, Placement, and Promotional Strategies (see Table 1 of Marketing Plan Document).  

  3. Access to/Opportunities for Physical Activity:  Offer free or reduced cost entry into a variety of physical activity outlets or opportunities for tweens.  These outlets/opportunities must comply with the marketing plan (e.g.be fun, allow youth to try new things,be safe and accessible, and minimize competition and the chance for failure and embarrassment).

  4. Self-monitoring:  Use some method (i.e., “scorecard” or “passport”) to encourage tweens to monitor their physical activity during a designated period of time.

  5. Incentives:  Incentives are provided to stimulate interest and maintain participation.  Routine incentives such as backpacks, beach towels or phlat balls (unique sports toy that transforms from a disk to a ball when thrown) are provided for every participant.  In addition, youth get to put their name in for the grand prize drawing of their choice for every 12 hours of activity they log.  Grand prizes include higher ticket items such as YMCA memberships, Wii Fit, tae kwon do class series, scooters, tennis shoes, etc.  These types of incentives would be awarded at the completion of the program.   However, it may be possible to use recognition or awards as a substitute for tangible prizes.