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Texas Mother-Friendly Worksite Program

Core Elements

This section outlines the aspects of an intervention that are central to its theory and logic and that are thought to be responsible for the intervention’s effectiveness. Core elements are critical features of the intervention’s intent and design and should be kept intact when the intervention is implemented or adapted. 


Statewide coordinating agency:

  • Completes formative assessment process to define and understand key audiences and effective strategies/messaging to motivate behavior change,
  • Works with partners and stakeholders to align and integrate the program into existing infrastructures,
  • Develops and formalizes criteria, guidelines, processes, and branding for worksite recognition (designation) program,
  • Adapts or develops then tests, refines and disseminates resources to support worksite-level implementation,
  • Spearheads a targeted statewide media/communications campaign to increase community and employer awareness of and interest in the initiative,
  • Cultivates strategic local-level partnerships to extend integration, dissemination and reach of the program, and
  • Develops program monitoring and statewide surveillance to provide ongoing assessment of program.


Worksites and worksite committees:

  • Apply for designation by submitting qualifying written and communicated policy (Develop policy using model policy guidance from statewide coordinating agency)
  • Implement the policy in the worksite.
  • For an effective and sustainable worksite lactation support program:
    • Generate employee buy-in for the program by using resources from the statewide coordinating agency.
    • Create a diverse committee to plan and implement program development and implementation steps.
    • Complete baseline assessment to understand employees’ needs using resources from statewide coordinating agency.
    • Plan for worksite lactation support program implementation and evaluation by using resources from the statewide coordinating agency.
    • Implement the program/plan using implementation tools from the statewide coordinating agency.