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North Carolina Maternity Center Breastfeeding-Friendly Designation

Center TRT Evaluation Materials

Center TRT developed an evaluation logic model and evaluation plan for the North Carolina Maternity Center Breastfeeding Friendly (NCMCBF) Designation program, which encourages hospitals and maternity centers across the state to promote and support breastfeeding by facilitating changes that result in the incremental adoption of the Baby-Friendly Hospital Initiative’s Ten Steps to Successful Breastfeeding.  The logic model is intended to guide the evaluation process (as opposed to the planning process); the evaluation plan focuses on the implementation and effectiveness of an approach like the NCMCBF in changing hospital/maternity facility policies and practices to be supportive of breastfeeding. The evaluation is a pre-post design with no comparison group. This evaluation plan provides guidance on evaluation questions and types and sources of data for both process and outcome evaluation. If you are interested in answering evaluation questions not listed in the evaluation plan, please refer to the list of additional evaluation questions here. We suggest a variety of data collection tools throughout the evaluation plan.

 Logic Model

 Evaluation Plan

Evaluation Materials Developed by NCMCBF

The Application Review and Assessment forms used by the NCMCBF Designation Program review committee have been incorporated into the Center TRT Evaluation Plan. Please note that Center TRT has not reviewed these tools.

Please provide credit to the North Carolina Division of Public Health Nutrition Services Branch, when reproducing materials in the original, or adapted, form.