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Community-Wide Campaigns to Promote Physical Activity



High-frequency television and radio advertising in addition to signage to promote physical activities like walking.


Hosting community seminars and events, walking groups, broadcasting public service announcements, and providing a weekly newspaper column along with other printed materials to encourage more physical activity.

 Research-Tested Intervention Programs (RTIPs


Wheeling Walks is a theory- and media-based community campaign that uses paid advertising to encourage walking among sedentary older adults. The 8-week campaign uses newspaper, TV, and radio advertising, weekly press conferences and news coverage, worksite programs, website exposure, and programs implemented by physicians, health professionals and ministers.