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Pricing Strategies (Including Taxation) to Favor Healthy Foods and Beverages

Overview

Pricing strategies, especially in the form of reduced prices for healthy food items, can be effective for increasing healthy eating behaviors. Pricing strategies include interventions geared towards increasing the sale or consumption of healthy foods or decreasing the sale or consumption of non-healthy foods and high-energy dense foods that contain refined grains or added sugars/fats. Pricing incentives are usually offered in the form of reduced prices or discount coupons for healthy foods. Deterrents include increased prices or higher tax rates for non-healthy foods.Often, pricing strategies are combined with other healthy eating promotion strategies, such as point-of-purchase labeling.

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Settings

 Community (farmers’ markets, grocery stores)

 School

 Worksite