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Pricing Strategies (Including Taxation) to Favor Healthy Foods and Beverages



Low-fat snacks in vending machines in worksites were promoted through price reductions, labels, and signage.


Coupons for elderly and WIC participants redeemable for fresh produce at farmers’ markets.


Prices for fresh fruit and baby carrots in a school cafeteria were reduced by 50%. Price reductions were advertised through signage and morning announcements.


InTexas, carbonated and noncarbonated packaged soft drink beverages, diluted juices, and candy are taxed at 6.25%. The tax generates over $200 million in revenue.