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Health Bucks Webinar

On Tuesday, June 25, 2013 Center TRT hosted a webinar about the Health Bucks program developed by the New York City Department of Health and Mental Hygiene.  Health Bucks are $2 coupons that can be used to purchase fresh fruits and vegetables at participating farmers markets.  By providing a financial incentive that increases purchasing power, the Health Bucks program helps residents of low-income neighborhoods increase their consumption of fruits and vegetables.  Additionally, SNAP users receive a $2 Health Buck for every $5 in EBT spent at farmers’ markets. Health Bucks help support the local agricultural economy by adding to the income of local farmers and promoting more farmers’ markets in neighborhoods historically considered less profitable.  

This webinar included

  • a Center TRT overview of the intervention review, including core elements of the intervention, evidence-base, and potential public health impact (10 mins)
  • a presentation by Sabrina Baronberg, Director, Food Access and Community Health Programs, NYC DOHMH, covering Health Bucks implementation, resources needed, and lessons learned (40 mins)
  • a Q & A session (10 mins)


Sabrina Baronberg, MPH
Director, Food Access and Community Health Programs


 Health Bucks Webinar Slides (4 slides per page)

 Health Bucks Webinar Slides (Full page slides)